'I don't know who is responsible for designing the track but they did a great job, the track runs right along our premier property Elara,' Mark Wang, CEO of Hilton Grand Vacations told Reuters. The Bellagio Fountain Club in the heart of the Strip will provide the backdrop for the winner's stage and post-race ceremonies but if you do not already have a ticket, which started at $11,247, you are too late. 'However, the brand synergies with the inaugural Las Vegas Grand Prix are unmatched.'Ī quick glance at the companies setting up camp around the 3.8 mile (6.1km) circuit reads like the New York Stock Exchange with American Express, Heineken, Hilton Grand Vacations, MGM Resorts International and others constructing luxurious trackside suites. 'Monaco is always a key moment in the calendar for us because of the links to gaming and the proximity to our own event – our annual European Poker Tour Monte Carlo. 'Outside of obviously being the epicentre of poker, casino and sports betting, the GP in Vegas pairs perfectly with our approach to our community.

'There’s no doubt Las Vegas is the race of the season this year, it’s been on every F1 fan's lips since it was announced,' Rebecca McAdam Willetts, Director, Partnerships, Public Relations & Consumer Engagement at PokerStars told Reuters.

From McLaren partners Hilton to Red Bull sponsor PokerStars everyone wants in on the Las Vegas F1 action, tying their businesses to the glamour sport's most glamorous event through local activations and a massive global television audience.

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